The Flame
Our design agency was approached by The Flame, a brand specializing in handcrafted aromatherapy candles, to create a harmonious packaging design for their product. The Flame is known for producing quality candles made with care and precision, using all-natural ingredients to create a serene ambiance for their customers.
Task
To bring their vision to life, we were tasked with creating a packaging design that embodies The Flame's identity and the charm of their handmade candles.
Our primary task was to create a packaging design that exudes warmth, tranquility, and an overall sense of tenderness. We needed to draw inspiration from the very essence of aromatherapy and ensure that our design would instantly convey the idea of relaxation, soothing scents, and handmade craftsmanship.
We were entrusted with choosing a soft and light yet colorful color palette that would resonate with The Flame’s mission. Soft pastel colors were chosen to evoke a sense of comfort and calm. The use of colors was crucial in making customers feel like they were holding a piece of serenity in their hands.
We began by conducting in-depth research on the aromatherapy and candle industry, studying competitors, and understanding The Flame’s unique selling points. This research served as the foundation for our design approach.
In the end, the packaging design we created was not just a vessel for The Flame’s handcrafted aromatherapy candles, but a reflection of the brand’s core values — the art of relaxation and an embodiment of the gentle flames that soothe and comfort.
