Cold Cases

We created the thumbnails for a detective documentary series titled “Cold Cases”. The series delves into unsolved mysteries, taking the audience on a suspenseful journey through the intricate web of clues, evidence, and the relentless pursuit of justice.

Task

Our team was tasked with creating thumbnails that told a visual story, sparking curiosity and anticipation. The thumbnail had to communicate the mysterious nature of the cases while maintaining a level of sophistication that befits a documentary series.

  • Design

    Graphic Design

⬤ 01. Challenges

An air of mystery.

It was crucial to maintain consistency and establish a strong and recognizable visual identity for the series. This involved using a cohesive color palette, typography, and design elements that reflected the overall tone and mood of the program.

The challenge was to select or create imagery that not only represented the specific case but also enticed viewers to click and explore. This required a careful balance between revealing enough to generate interest and withholding enough to maintain an air of mystery.

Color palette

#D3CDCA 

R 211
G 205
B 202
  

Timberwolf

#D13D2F 

R 209
G 61
B 47
  

Persian Red

#99ADB6 

R 153
G 173
B 182
  

Cadet Gray

#E1BE37 

R 225
G 190
B 55
  

Old Gold

#020202 

R 2
G 2
B 2
  

Black

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